Zero

Hi, I'm Peter Bray. I'm a founder, an engineer, and a product person. I've built and sold three software companies, and I've spent most of my career in B2B and enterprise: shipping software that businesses run on, and leading the product and engineering teams that hand-deliver it.

In the last five years I've delivered major software projects for Google, Pfizer, Procter & Gamble, Eli Lilly, Allianz, the US Air Force, and others. The work usually combines product strategy, architecture, and the actual building.

The Folding Sky apps in the nav above are a side quest. After years on enterprise programs I wanted to ship small consumer apps directly to people. New terrain for me, and a different kind of feedback than business software gives you. It keeps me sharp.

Zero to one

The page is named Zero because that's where I do my best work: taking a project from nothing to a shipping product. I come in as a hands-on engineer, a product lead, an engineering lead, or all three. Soup to nuts: discovery, design, architecture, build, ship. I can run a team or be the team.

I'm best on ambiguous, high-stakes projects where someone needs to own the strategy and the build at the same time. I have a particular set of skills in crawling, data collection, and large-scale data pipelines. Beyond that, I'm versatile across any modern software stack.

Most of my recent time has gone into AI: agents, evals, prompt and context design, native LLM integrations, and the unglamorous plumbing around them. The goal is making AI deliver meaningful value quickly, instead of bolting a chat box onto a product and calling it innovation.

JavaScript and TypeScript, Swift on iOS and macOS, AWS and GCP. The tools matter less than the outcome. If you have a hard problem and a short runway, that's the kind of work I want.

Get in touch

Tell me what you're working on, who's involved, and what's blocking you.