Zero
Entrepreneur and full-stack engineer, open to the right AI work in many forms
Hi, I'm Peter Bray. I'm an entrepreneur who has bootstrapped three companies to acquisition, mostly in B2B and enterprise. I still write code every day from the high desert around Reno.
Most recently I sold my AI-enhanced regulatory intelligence company to LegitScript and stayed on as Chief Innovation Officer, pivoting the platform into an anti-money-laundering product for banks. Before that I built the digital product and engineering organization at Starbucks and drove loyalty adoption past 50%. And earlier, Moz acquired the analytics company I'd bootstrapped. Along the way, I've shipped custom software to Google, Pfizer, Procter & Gamble, Eli Lilly, and Allianz. I've also led eight US Air Force and DoD AI research contracts.
Ways we can work together
Zero to one is where I do my best work, and lately that means getting AI into production inside companies that haven't shipped much with it yet. The model is rarely the hard part. The organization around it usually is.
I can run a team or be the team: discovery, design, architecture, and the build, backed by 30 years of shipping software (TypeScript and Node in the cloud, Swift for the native apps on this site).
I'm open to the shape that makes sense: a focused project, ongoing advisory or fractional leadership, an embedded role with an existing team, or a longer-term operating role. The shape matters less than a hard problem, direct access to the people making decisions, and enough urgency to ship.
Get in touch
Tell me what you're working on, what needs to change, and how you imagine I could help.